As a DryMaster affiliate, you’re no doubt becoming aware of the huge market that exists across the broad category of “professional cleaning” services and companies. Business opportunities such as carpet & upholstery cleaning, tile & grout cleaning, and area rug cleaning franchises are representative of markets that are in need of such services 24 hours a day, 365 days a year, rain or shine, regardless of one’s geographical location or the state of the economy.
Clients have a need for cleaning services that will continue into the foreseeable future. It’s one of the few markets — professional cleaning services — that, despite current advancements like emerging technology and artificial intelligence (AI) leading to vast evolution and increasing uncertainty in almost everything we buy or sell, has remained rather consistent over time.
Customers want advancing technology to make their lives easier in the future. However, at least for the time being, when it comes to professional cleaning services, customers want a person they can trust (i.e. you, as the face of the company and the brand image) together with a company they can rely on consistently for individualized, one-on-one service.
Starting A DryMaster Duct Cleaning Business
As a DryMaster affiliate member, in your first months on the job — while your initial service area has expanded and you have increased your customer base — you may have taken a moment to review the additional service areas that are available to all affiliate members. You may have received the business guide for one of our most popular and quickly expanding service areas — air duct cleaning — when you signed up online.
If you took a moment to review the material in the air duct cleaning business guide, this blog will answer any remaining questions that might exist. If you haven’t had a chance to review the business guide, this blog will provide you with all the details you need to fully understand what is required in starting an air duct cleaning business franchise under the DryMaster affiliate system (and how those requirements compare to starting a traditional duct cleaning company or franchise).
The most important advantage for you, the affiliate member, to appreciate is perhaps the ease of the start up process.
Creating an air duct cleaning business start up is as straightforward and seamless a process as creating your initial service area — regardless of whether that focus was on carpet & upholstery or tile & grout cleaning. In other words, unlike creating a typical franchise (where the up front costs can be astronomical and you can end up paying a portion of your income to the company for the life of the business), with a DryMaster affiliate program, we’ve got you covered from start to finish so you can easily expand into other service areas, and therefore grow your business income through areas such as air duct cleaning.
The profitability potential for an air duct cleaning start up under the Dry Master affiliate system is limitless (just like the earnings potential outlined in your initial service area).
This “potential” that in many ways is unique to Dry Master, is due to a couple of primary factors:
1. DryMaster only offers services (opportunities to expand your business model into other professional cleaning areas) that are consistently in demand.
As we have previously noted, the carpet cleaning industry was valued at over $5 billion in 2018, and the forecast for future market growth indicated increased revenue over the next few years, primarily for small business owners (who dominate the market, as opposed to massive corporations).
2. There are numerous inherent advantages unique to the DryMaster system.
The startup costs include all necessary marketing materials so you can immediately begin targeting customers that have multiple, overlapping demographics (e.g. rug owners who are also homeowners, and require that their home’s ventilation system be cleaned annually).
If you were merely founding a traditional duct cleaning business start up on your own, there would be multiple steps (and expenses) required initially, all of which would be time consuming. Some of those steps would include:
A. Registering your business name
This may sound like a minor inconvenience, but when you start giving consideration to the value of name/brand recognition, you will want to come up with a business/company name that is unique and also easily identifies the service(s) you offer.
As a DryMaster affiliate, you have name and brand recognition from day one.
B. Purchasing company domain website
Once you complete all the steps necessary in registering your business name such as:
1. researching an available company name, 2. identifying that no other business in your service industry has a similar name, 3. legally registering your new company name (as a corporation or LLC), 4. completing all the additional legal paperwork required (at both the state and federal levels), and then 4. registering your new company name through a domain listing, you may realize that someone already owns the web domain (despite having no affiliation with your new company).
Therefore, you may need to pay thousands (sometimes tens of thousands) to secure the domain for the company name you just spend several hours establishing. Alternatively, you could check domain names as you begin the process of determining and researching your company’s name (although, technically, an outsider could always purchase the domain at any time in the process).
Or, perhaps an easier (and less expensive/time consuming) option would be to utilize the DryMaster name available to you as an affiliate (the value of a company’s name — particularly one that has been in business for years — is hard to quantify).
C. Designing company logo
If all of the steps required in securing a company name and domain listing sound stressful, you may want to keep in mind that the process of creating a perfect logo (even for trillion dollar companies like Amazon, whose logo continues to evolve and face scrutiny) is one many business owners find even more difficult and taxing.
As an affiliate, you have name and logo recognition through the established DryMaster system of services.
D. Purchasing company equipment
As a DryMaster affiliate, you have access to our state of the art company equipment that reduces your need for costly repairs (our equipment is of the highest quality, has a warranty, and a proven track record of durability with other affiliates), not to mention having to purchase new equipment every few years.
Many air duct cleaning companies require additional equipment for franchise owners to properly clean dryer vents. This means having to spend additional money upfront (for traditional franchises).
However, our professional air duct cleaning system effectively cleans dryer vents without additional tools and equipment. Our equipment arsenal includes a specialized dryer vent brush that easily navigates through three and four-inch ducts, producing a sweeping action to remove debris.
Specifically, in terms of equipment that is used for air duct and dryer vent cleaning:
DryMaster air duct brushes provide the best maneuverability and cleaning efficiency possible. Our unique brushes are designed to automatically adjust to the size of the duct being cleaned. The system spins these flexible brushes at a high RPM. Centrifugal force opens the brush diameter to the size of the duct.
Moreover, our unique rotary brush method uses a spinning brush that scrubs the ductwork to loosen contaminants, and a vacuum system to suck away the debris. The rotary brush method is the preferred choice for residential & light commercial duct cleaners, because it provides for better scrubbing power, and a better overall cleaning.
E. Purchasing marketing services for generating client leads
With the DryMaster affiliate program, we have you covered with all of your initial marketing needs. We offer all the necessary print and online marketing materials you will need to get started. Additionally, as is always the case for DryMaster affiliates, there are no franchise licensing fees to pay, and you will never have to worry about recurring payments to the corporation (as an affiliate member, you are the proverbial king/queen, and your main priority is your small business).
In today’s economy, marketing materials are critical for generating client leads. Given their important nature, marketing companies (whose services you would need to purchase when creating a new company under the traditional franchise model) can charge small business owners astronomical fees from day one. And, given the lack of available options, small business/franchise owners are often forced to pay these exorbitant sums (which can often be a main factor in whether or a not a company survives its first year).
For traditional franchise owners, marketing costs are something they assume themselves. Many of receive little to no support from the main corporation (regardless of whether or not they are expanding into new service areas — e.g. duct cleaning services).
For DryMaster affiliates, however, expanding into new service areas is something that is not only encouraged, but supported. If, as a DryMaster affiliate, you’re interested in expanding into air duct cleaning services, we have you covered from A-Z.
We are here to help you expand your client base, increase your income flow over multiple service areas), reach new markets by appealing to broad service demographics (e.g. from carpet cleaning to the adjacent and logical world of vent cleaning), and solidify you as a multi-faceted affiliate program.
Expanding your business is easy and foolproof with DryMaster. We look forward to helping you get to the next level.
If you have any additional questions or comments, please reach out to us at [email protected], and someone will respond to your query, typically within 24 hours.
