A lot has changed in the last year. While all of the points we covered in our guide to marketing your carpet cleaning business online hold true, it’s important to take a look at some of the other avenues you can use to market your carpet cleaning business in light of recent events. With the advent of COVID-19, many of the carpet cleaning advertising suggestions we provided in 2019 are already outdated, and the strategies we’ll cover in this guide are designed for 2021 and beyond.
What type of advertising does a carpet cleaning business use in the era of COVID-19? In the following guide, we’ll cover 10 of the most useful tips you can rely on as you update your local carpet cleaning strategy to reflect the times. Read on to learn how to avoid common carpet cleaning advertising mistakes and position your business for ever-increasing success within your rapidly changing local service economy.
1. Advertise your carpet cleaning business as COVID-friendly
How much should a carpet cleaning business spend on advertising now that COVID-19 has changed so many aspects of our daily lives? Perhaps more than ever before. While the cost of starting a carpet cleaning business has increased slightly due to the ongoing need to invest in face coverings, gloves, and other types of personal protective equipment (PPE), demand for local carpet cleaning services has never been higher.
People are spending more time in their homes than ever before. Workers who originally commuted to offices every day have now been obligated to set up home offices in spare bedrooms, and individuals and families are much more likely to eat meals and enjoy recreational activities within the safety of their own homes. These factors combine to emphasize two important truths:
- People who spend more time in their homes are more likely to notice that their carpets are dirty
- People who spend more time in their homes are more likely to make their carpets dirty
With carpets getting dirtier and more noticeable by the day, demand for local carpet cleaning services continues to rise. Here’s how you can let your customers know that you’re ready to serve them and keep them safe at the same time.
Assure your customers that you use PPE
On your website, your social media pages, and anywhere else you can, clearly advertise that you use PPE when you provide your carpet cleaning services.
Avoid in-person contact with customers
Advertise that you can offer “contactless” carpet cleaning services. Whether that means you clean your customers’ carpets when they aren’t at home or simply enter and leave their homes without making close contact, taking this measure can give your customers peace of mind.
Offer sanitizing services
At DryMaster, we offer state-of-the-art professional sanitizing equipment. Tell your carpet cleaning customers that you’d be happy to sanitize their surfaces for an added fee.
2. Use your custom business cards
As a DryMaster Affiliate, you’ll be provided with free, two-sided business cards that you can use to promote your business. Even in the era of COVID-19, using your business cards to the fullest extent possible is one of the best carpet cleaning advertising ideas you can take advantage of. Not only will your business cards provide your name and contact information, but they’ll also feature friend referral coupons that your customers can use to advertise your business for you.
3. Advertise with door tags
Business cards aren’t the only print marketing materials you’ll receive as a DryMaster Affiliate. You’ll also be supplied with a full complement of door tags, which you can place on every nearby door once you’re done offering your services at a client’s home. While potential customers might be less likely to answer when you knock due to COVID-19 fears, they’ll still be happy to take a look at information that you leave hanging on their door handles.
4. Put magnetic door signs on your van
Family trips and long car rides are quite a bit less common these days, but people still drive their cars from place to place within their local areas. Plus, with working from home as the new normal, the chance of a neighbor catching a glimpse of your van parked across the street while you clean carpets at a client’s home is much higher. Magnetic door signs passively advertise your carpet cleaning business wherever you go, so make sure you place them on each of your vehicles.
5. Print customized flyers with coupons
Every DryMaster Affiliate is provided with customized carpet cleaning advertising flyers. You can use these flyers to advertise the specific services that you offer, and your flyers will also include coupons that your satisfied clients can pass along to their friends. No matter where you live, there are plenty of highly trafficked places in your local community where you can post your flyers.
6. Post on social media using location-specific hashtags
Organic social media advertising is an art, and DryMaster Affiliates get a head start with our free online marketing resources. To amplify your reach on social media even further, consider using location-specific hashtags and check-ins.
On Twitter, Facebook, and Instagram, it’s possible to add your current location to your posts, making people in your local area more likely to see your content. Even if you don’t use check-ins, you can still add location-specific hashtags to your posts that let potential customers in your local area know you’re open for business. If you operate out of Fayetteville, for instance, you can use hashtags like #carpetcleaningfayetteville.
7. Make sure your site is optimized for local SEO
DryMaster Affiliates are provided with free websites they can use to provide information on their services and gain clients online. As you write blog posts and other content to add value to your carpet cleaning website, make sure to use location-based keywords that will help potential customers in your area find you when they search for carpet cleaning services. You could write a post, for instance, about “Carpet Cleaning Services in Fayetteville” and include headings like “How much does professional carpet cleaning cost in Fayetteville?”
8. Respond to Google and Facebook reviews
As a professional carpet cleaner, you should have a presence on both Google and Facebook. While it’s important to register your business with these critical online platforms, it’s just as important to engage with customers who leave you reviews.
If you receive a negative review, you should engage as quickly as possible by apologizing and providing your side of the story for other readers. Plus, customers who leave you positive reviews will be more likely to recommend your services if you engage them with a quick “Thank you.”
9. Build a subscriber list for email marketing
Email marketing is an effective way to remind existing customers to get their carpets cleaned and convince potential customers to use your services. There are a few different ways that you can acquire email addresses for your mailing list, and one of the simplest methods is providing a place for visitors to subscribe on your website. You can also offer exclusive content like e-books in exchange for email addresses, and you can even ask customers to subscribe to your email list once you’ve completed a service.
10. Make a video ad
Video ads require significant investments of both money and time. When done right, however, a video ad can serve as an invaluable asset that you can use again and again. Start crafting catchy carpet cleaning advertising slogans, get in touch with a local videographer, and get a fresh haircut.
Once your video is complete, you can place it on the homepage of your website, post it on social media, and email it out to your subscriber list. If you’re willing to make the investment, you can even pay for your video to play on local TV. Even if your video is relatively low-budget, it will make your carpet cleaning brand more personable and help your customers get to know you better.
Allow DryMaster to take care of your carpet cleaning advertising needs
As a DryMaster Affiliate, you’ll be provided with all of the print marketing and online marketing materials and coaching you’ll need to promote your business during the post-COVID era. While a lot has changed in the world, DryMaster remains your dependable resource for top-tier commercial cleaning equipment, effective marketing resources, and incredibly rewarding affiliate partnerships with no hidden fees.
